Alecco+practice

= = = **Mistakes of IBM and Xerox** =

Xerox created virtually every aspect of the everyday computer (the mouse, the laser printer, computer networking) __**ALTO made in 1973**__ Created the PC 3 years before Apple and 8 years before IBM PC


 * He didn't support his predictions for the future with corporate actions. The two main mistakes:**

__**PRICING:**__ A single unit sold for $16,000 compared to the later Apple 1 at $666 and the IBM PC at $1,565.
 * -failure to commercialize the technology**
 * -failure to protect the resulting intellectual property.**

Steve Jobs, the owner of Apple, says "Xerox could have owned the entire computer industry today." (If McColough had taken the right approach)

Xerox invited Jobs to PARC (Palo Alto Research Center) multiple times which was a HUGE mistake. Jobs stole the idea of GUI (Graphical user interface) and set off to create first Apple Macintosh. Now, Xerox is just a copier company, when it could have been much more.

__ IBM on the other hand thought that they would get incredibly rich by slapping their name onto PC's and other machines. This was called "open architecture".

They went to Microsoft and offered to build their machines, and Bill Gates accepted, beginning the flow of money to his wallet.

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